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Result of search for '' in PopUp files. Found 5.

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Assets Resources over which you have a degree of control. Usually adds value to customer or reduces cost / time of service delivery.
Goals Long term, best-achievable objectives which are beyond the planning horizon
KASH This is our (C) acronym to represent what you need to make money - Knowledge, Assets, Skill and Hardwork. A lot of at least one IS essential.
ROI A very common acronym for Return on Investment. Doesn't have to be expressed purely in % p.a. but that does help focus the mind.
Where to start 'Here' is your only choice and ideally 'now'. Knowing where you are starting from is essential. What you then need is goals, objectives and then a plan.

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